Ah, my favorite guru Perry Marshall.
The Definitive Guide to Google Adwords was one of the first IM products to turn on the lights in my head.
I’ve been a fan since then.
Thing is, he provides incredible value even in his free emails and courses.
Here is a sample of the kind of free content he provides to his lists. This one is one of my favorites, about IM and Alchemy.
Kang Wei,
I’ll be sending you a video tomorrow.
….Actually you’d be watching that video right now but I’m
w-a-a-a-i-i-i-t-i-n-n-g-g-g-g for video files to process and
upload and all that. (Remember when a 40 Meg hard drive sounded
like enuf space to last you the rest of your life…?? Now I’m
clearing space on my 80 gig drive just to do some edits….)
Which is actually part of the point I’ll be making in the video
you’ll be watching tomorrow. Because the video itself is about
ALCHEMY.Long ago alchemy was the bold, if na?ve attempt to turn lead
into gold.Every day you and I do something that’s much, much more valuable
than that. We transform things that are worth less than lead and
make them MORE valuable than gold.The information on my hard drive is worth more than the weight
of my computer in gold. And it’s just 1’s and 0’s on a magnet.
Magnets aren’t expensive; even hard drives aren’t expensive.But knowledge is. Wisdom is even more valuable than knowledge,
because wisdom is the ability to APPLY knowledge.Applied knowledge is priceless.
One of the most important things you can ever "get" as an
entrepreneur is, YOU ARE AN ALCHEMIST. Not a fake one, but a
real one. You find real opportunities that are unexploited and
you capitalize on them. You find under-priced labor on, say,
e-lance or rent-a-coder and you create a software product. You
find under-priced keywords to target people with unmet needs and
you scratch their itch.The world runs so much more smoothly, just because you did your
part.And… because you did that, YOU ARE WORTH THE FEE THAT YOU
CHARGE.Most of us struggle to fully appreciate and project our own
value in the marketplace. I think many entrepreneurs are giving,
generous people who genuinely wish to make a contribution and
over-deliver. Sometimes that’s exploited. But the worst person
who will ever exploit you or sell you short is YOU.If you devalue yourself, who’s going to come to your defense?
Nothing happens until somebody sells something, and that
somebody is probably you. If you don’t sell yourself, if you
don’t value yourself, who will?Always remember this:
***Alchemists deserve to get paid.***
When the alchemist gets paid, he gets his three square meals a
day, his tummy is full, his wife is happy, and then he goes out
into the world and performs more of his wonderful alchemy and
helps more people.Not everyone knows how to be an alchemist. Not everyone can do
what you do. Just because it’s easy to you doesn’t mean others
can pull it off. Today, I want YOU to value what you do, your
alchemy, your magic… so you can do more of it.Your alchemy what makes you happy. It makes your heart go
pitter-patter. It feeds your soul.Today, be the alchemist God made you to be and don’t sell
yourself short. Go ahead, ask for the check. Send the invoice.Push out the big proposal (ahem, Action Plan or Discovery
Contract). Honor your own creative juices and you’ll be blessed
with even more.Perry Marshall
Sometimes his stuff isn’t just about the technicalities.
He also teaches a ton of stuff about mindset and business in general.
And the stories; Uncle Perry tells such amazing stories that it’s hard to believe he’s from an engineering background.
He’s a role model and an idol.
If you agree, and you’re willing to PAY (gasp) for his information at this moment, I highly recommend you go for his Renaissance Membership.
If you’re serious at all about marketing, I’m pretty damn sure you’ll buy something by Perry Marshall in your lifetime; and the Renaissance package is a great entry product.
Well he confesses that it’s a bribe to get us all into the next step of his devious marketing funnel so I guess we all expected it to be a no-brainer.
Heck, he even included The Definitive Guide to Google Adwords in it.
Just that is probably worth the cost of entry.
